Trojan Battery Announces Vice President of Marketing

SANTA FE SPRINGS, CA, October 5, 2007 - Trojan Battery Company, the world's leading manufacturer of deep cycle batteries, today announced that it has appointed Elke Hirschman as Vice President of Marketing. Leveraging nearly 15 years of product, marketing strategy, branding and customer marketing experience, Hirschman will oversee all domestic and international marketing efforts for Trojan Battery.

Hirschman joins Trojan Battery from Quantum Corporation, a global supplier of data storage solutions, where she served as Director of Marketing. In this position, she oversaw a 10-person global team, managed a multimillion-dollar annual budget and was responsible for marketing communications, product introduction, advertising, branding, web and business development marketing.

"Elke's proven expertise in product management, branding and customer marketing will help further strengthen Trojan Battery's market position and enhance our efforts in driving innovation in our industry," said David Godber, Executive Vice President of Sales & Marketing for Trojan Battery. "With Trojan's continuous investments, such as our new state-of-art manufacturing facility in Sandersville, Georgia, we look forward to Elke's marketing contributions driving additional business growth."

Hirschman holds an MBA from the Pepperdine University and a BS in Marketing from the University of Southern California.

About Trojan Battery Company
Trojan Battery Company is the world's leading manufacturer of deep cycle batteries and a longtime battery technology pioneer, having built the first golf car battery in 1952. Trojan batteries provide power for a wide variety of industrial, recreational and auxiliary power applications. Trojan Battery Company, founded in 1925, is ISO 9001:2000 certified with operations in California and Georgia.

For Media inquiries please contact: Kari Weinberger, Marketing Communications at 562-236-3038 or kweinberger@trojanbattery.com.